Technical SEO, AI search readiness, and hyperlocal landing pages — handled for you.
Your real estate website exists to generate leads. But if it doesn't appear when someone searches for homes in your area — on Google, on Bing, or increasingly through AI assistants like ChatGPT and Perplexity — it's invisible.
Our SEO team builds the technical foundation that makes your site findable across every channel that matters, so you can focus on what you do best: closing deals.
What Happens During SEO Setup
Every Blaze by Lofty site goes through a structured SEO setup process — four phases, twelve steps — executed by our dedicated SEO team. This isn't a generic checklist.
It's a standardized, end-to-end configuration covering search engine integrations, on-page optimization, structured data, and technical infrastructure. The result is a site that meets the baseline requirements for modern search visibility from day one.
Search Engine Integrations
Your site is connected to the three platforms that control how it appears in search results: Google Search Console, Bing Webmaster Tools, and Google Business Profile.
Google Search Console ensures Google can crawl and index your pages. Bing Webmaster Tools does the same for Bing — still a significant source of traffic, especially through AI-powered experiences built on the Bing index.
Google Business Profile connects your site to local search and Google Maps, which is where most real estate queries start.
We also run a business identity consistency check across platforms — verifying that your name, address, and phone number match everywhere your brand appears. Inconsistencies here are one of the most common reasons local rankings underperform.
On-Page SEO for Core Pages
We optimize your site's most important pages individually. For each core page — homepage, about, contact, area pages, and key listing pages — we configure the SEO title, H1 heading, meta description, and primary keyword.
This ensures every page communicates a clear, distinct signal to search engines about what it covers and which queries it should rank for.
Pages without this configuration are essentially competing with one hand tied behind their back.
Schema Markup
Schema markup is structured data embedded in your site's code that tells search engines exactly what your content represents.
We configure multiple types of schema tailored to real estate professionals — including Organization, LocalBusiness, RealEstateAgent, FAQ, and more — covering your business identity, service areas, client reviews, and content.
When schema is properly implemented, search engines can display enhanced results — star ratings, FAQ dropdowns, business details directly in search — which increases click-through rates without requiring a higher ranking position.
Technical SEO Files
Three files form the technical backbone of your site's search presence.
robots.txt tells search engine crawlers which pages to index and which to skip.
sitemap.xml provides a complete map of your site's structure so nothing gets missed.
LLMs.txt — a newer standard — provides structured context specifically for AI models, making your site more accessible to the next generation of AI-powered search.
Rank in Every Neighborhood You Serve
Real estate is local. When someone searches "homes for sale in Willow Glen" or "best realtor in Downtown San Jose," generic pages won't rank. You need dedicated, optimized landing pages for each neighborhood and city you serve.
We ensure that every service area you define has a corresponding landing page on your site — each with its own localized content, schema markup, and keyword targeting.
This hyperlocal approach captures search traffic at the neighborhood level, where buyer and seller intent is highest.
Built for AI Search
Traditional SEO gets your site ranked on Google. But search is changing. AI assistants — ChatGPT, Perplexity, Google AI Overviews — are increasingly how people find information, and they pull answers from structured, well-organized sources.
Our SEO setup is designed with this shift in mind. The schema markup, LLMs.txt file, and structured content across your site ensure that AI models can read, interpret, and cite your information accurately.
This is Answer Engine Optimization (AEO) — making your site not just searchable, but quotable.
When an AI assistant answers "who's the top-rated realtor in [your area]," the goal is for your site to be the source it draws from.
SEO Audit Report
From the moment you enter the SEO Setup dashboard, a health score from 0 to 100 shows exactly where your site stands. The score updates in real time as you complete each step — so you always know what's done, what needs attention, and what to tackle next.
Alongside the score, a priority-based audit report breaks down every finding: what's passing, what's critical, and what could be improved. You can re-run the audit at any time to get a fresh read.
Think of it as a living diagnostic — clear, actionable, and always current.